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ITO VIEW
I2008 TOP ENTRIES
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| CONTEST |
The Regent University Students In Free Enterprise (SIFE) Team is again holding its exciting contest to spread copyright awareness among faculty, staff, and students with an anti-piracy campaign on the Regent University campus.
As a part of the campaign, Regent students are invited to create and submit a 60-second educational video highlighting the importance of intellectual property and copyright protection in their own creative way. The video submissions will be judged by a team of expert writers, television executives, and media industry professionals.
The winning entry will win $1,000. All video submissions must be received by February 20, 2009.
Submissions should be sent to:
| Kristen Gwaltney, President |
| Regent University SIFE |
| School of Global Leadership & Entrepreneurship |
| 1333 Regent University Drive, Ste 102 |
| Virginia Beach, VA 23464 |
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| OBJECTIVE |
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To curb the theft of intellectual property and create an informative, entertaining, and persuasive 60-second video that motivates others to support the legal downloading of material produced by the entertainment and other media industries. |
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| PROBLEM |
Manufacturing, selling, or distributing motion pictures, television programs, music, songs, and other original material protected by copyright or other intellectual property protection systems without the consent of the copyright owner is illegal. There are a growing number of legal ways to download material and media from the Internet. |
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| AWARD |
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The winning entry will receive additional local, regional, and national exposure coordinated by Regent SIFE and other local media. A winning student employed by Regent University will receive the $1,000 prize through their regular payroll cycle. A winning student who is not employed by Regent University will receive the $1,000 prize by check. This will be reported to the IRS as taxable income. The winning student can elect to receive the $1,000 prize through the financial aid office as a financial aid award. |
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| ENTRIES |
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A 1-minute (60 seconds) student-made PSA on CD or DVD (in AVI, WMV, MPEG, or QuickTime format) that supports an anti-piracy position, or pro-copyright and intellectual property protection.
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The names of the student(s) creating the PSA should not be shown in the media file, but should be included in the accompanying documents listed below.
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A one-page explanation of the PSA, and how you strategically designed the message.
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How you see your entry fitting into an overall anti-piracy project or campaign.
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How your entry would contribute to the effectiveness of stopping piracy, or supporting the legal downloading of media and materials.
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These descriptions can be put in a Microsoft Word file on the CD or DVD containing the video.
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Entries are limited to one per student or team of students.
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Videos must be directed, edited, and produced by registered students of Regent University currently enrolled for the 2008-2009 academic year.
Note: Entrants will be notified of the contest results no later than March 15, 2009. Entrants agree to allow Regent SIFE to use their electronic submissions for advertising and promotion purposes.
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| JUDGING |
Entries will be judged based on the following criteria:
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Clarity of Message |
20 points |
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Originality/Entertainment Value |
20 points |
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Appeal to market for media exposure |
20 points |
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Technical Message Merit |
10 points |
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Production Quality and Merit |
10 points |
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Overall fit with anti-piracy contest theme |
10 points |
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Effectiveness of overall campaign |
10 points |
Total Possible: |
100 points |
Entries will be evaluated by a team of expert writers, television executives, and other entertainment and media industry professionals.
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| TARGET |
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As technology has progressed, file sharing networks have made it easier to illegally access copy-righted files such as movies and music.
Regent SIFE is proactively seeking ways to curb piracy and the damage it causes to the entertainment industries which employ over 1 million workers nationwide. |
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| SIFE |
| Students In Free Enterprise (SIFE) is an international not-for profit organization active on more than 1,400 university campuses in 48 countries. SIFE teams create economic opportunities in their communities by organizing outreach projects that focus on market economics, entrepreneurship skills, success skills, financial literacy skills, environmentally sustainable decisions, and business ethics. |
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